
"Welcome to our business valuation website. Strategic Assessments is an Australian Forensic Accounting Firm that specialises in fixed price, certified valuations of businesses and shares for commercial (buy-sell), compliance, taxation, stamp duty, legal, family law (divorce) and dispute resolution purposes. We have the qualifications, experience, knowledge, technology and academic training to provide the very best professional business valuation services to International and Australian Accounting Standards. Our clients largely comprise business owners, accountants and lawyers.

About Our Business Valuation Service
We will provide a quick and affordable business valuation report for any business (sole trader, partnership, company or trust). We typically provide a Certified 20+ page business valuation report to Australian Accounting & Ethical Standard APES 225 usually in less than 10 days, fully explaining the calculations used, including a business value driver sensitivity analysis and a buyer affordability check.
Do you need to know what a business is worth for any of the following reasons?
- Business valuation for buying a business
- Business valuation for selling a business
- Business valuation for divorce settlement
- Business valuation for partner buy-in
- Business valuation for succession planning
- Business valuation for performance measurement
- Business valuation for finance application
- Business valuation for dispute resolution
- Business valuation for shareholders’ agreements
- Business valuation for re-structuring
- Business valuation for mergers
- Business valuation for key-man insurance
- Business valuation for minority shareholdings
- Business valuation for stamp duty
- Business valuation for capital gains tax
- Business valuation for litigation
- Business valuation for estate settlement
- Business valuation for any other reason
We also can provide litigation support to your legal representatives and court attendance as Expert Witnesses if required.
If you just wish to enquire about having a Certified Business Valuation carried out without reading further, please click here.
Or if you would like to have a very fast first estimate of the value of the business we suggest that you download our free APP from The ITunes APP Store and value it yourself.

In general
This website presents an introductory perspective of business valuation and our capability and services that is designed to provide potential clients with sufficient information to guide them in selecting professional valuation assistance.
A very specialized area
Business valuation is a very specialized area of expertise and in reality there are just a handful of truly competent business valuers in Australia.
Independence
We are not business brokers nor are we consultants. We are specialist business valuers. We have no other priority or agenda than to provide the most professional and accurate business valuations possible
Valuation complexity
A major source of complexity is that a share in a business can have at least 5 different values, depending on the shareholder’s situation. In addition, a business itself can have at least 3 different perceived values, depending on the potential purchaser’s situation.
One size doesn't fit all!
As a result of this widely misunderstood complexity, many people receive poor and ultimately costly valuation advice from their specialist compliance and taxation accountants and from business agents who tend to take a simplistic ‘one size fits all’ approach to business valuations. However, there are many accountants who understand the complexity of business valuation and engage us to to their clients’ valuations for them.
Financial engineering
Problems can be further compounded by ‘financially engineered’ accounting reports that can mask serious valuation deficiencies. Often forensic accounting skills and experience are necessary to gain insight into the true situation.
Family Court valuations
Family Court valuations are somewhat different to commercial valuations as they require significantly more evidential detail and need to be presented in a different format. They often also require a different valuation objective - Value to The Owner; i.e. the value calculated should be the 'investment value' or ‘value of the share to the owner’ if the business is to be retained, rather than a hypothetical ‘fair market value’. As a consequence they are necessarily more expensive to prepare. Family Law Valuations
Don't pay too much
It is an unfortunate fact that a great number of small business buyers pay far too much for the businesses they buy. A good rule of thumb to check the fairness of the price to pay for a small business is that a principal and interest loan of 90% of the purchase price should be payable from the business after tax cash flow (after the owner draws living expenses) in under 5 years.
Many people do!
Many small business buyers are shocked to find that when they apply this test after the fact, that the payback period of the loan (usually secured against their home) is 20 to 30 years. Inexperienced franchise buyers often find themselves in this 'never never' investment return situation.
Don't sell for too little
On the other hand, many sellers of quality businesses receive far less than they deserve because of the 'one size fits all' valuation methods commonly used by many accountants and business brokers. Often the assisting agent's priority is for a fast commission rather than trying to obtain full value for the seller.
Independent professional valuers provide real value
Therefore it is always extremely cost effective to engage a professional (AVAA Certified Practising Valuer) to assist in all critical business valuation matters. The relatively small cost of a professional, independent valuation can often save hundreds of thousands of dollars. Always check that the valuer you select is truly independent. For example, some business brokers also offer discounted business valuations, often of a questionable quality, as an adjunct to their core business - i.e. selling businesses on a commission basis.
Quality assurance & standards
Certified Practicing Valuers often act as expert forensic witnesses and are called upon to defend their valuations under rigorous cross-examination in the Courts of Australia and therefore a very high level of research and attention to detail is required in preparing their valuation reports. Always ensure that any valuer you select is certified by an independent valuation organisation and that the valuation report is prepared in accordance with International Valuation Standard IVS 2007 & Australian Accounting & Professional Ethical Standard APES 225. This type of valuation is required for Legal, Family Court, Compliance & Tax valuations. SEE OUR REPORT FORMAT
Confidentiality
All client information is treated with the utmost confidentiality. We have a policy to never discuss current or past clients and their matters with anyone without the client’s express permission
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